How did Beethoven start in music - Free Essay Example

Sample details Pages: 2 Words: 535 Downloads: 4 Date added: 2019/08/08 Category People Essay Level High school Tags: Ludwig van Beethoven Essay Did you like this example? Ludwig van Beethoven is a beloved composer of some of the worlds finest music. He left the world with a legacy of great compositions that are dynamic and rich. His sweet melodies evoke deep emotion in men and women alike. The world will be forever blessed by his music and he, remembered through the ages. Ludwig van Beethoven was born December, 1770 in the city of Bonn, Germany which was located in the Holy Roman Empire. The exact date of his birth is unknown, but records do show that he was baptized December 17, 1770. He died December March 26, 1827, in Vienna, Austria from of Cirrhosis of the liver. Don’t waste time! Our writers will create an original "How did Beethoven start in music?" essay for you Create order Beethovens first music teacher was his father. Later, he had other teachers like a court organist Gilles van den Eeden, Tobias Friedrich Pfeiffer, and Franz Rovantini. By the age of twelve, Beethoven was already composing on his keyboard. His family was ever grateful because they were in need of money. Spending time at the home of family friends, Eleonore and Stephan van Breuning, Beethoven was influenced by them. They both understood that a childs mind was fragile and would say to him its our job to keep the insects off the flower. In 1792, lost in his music, Beethoven leaves for Vienna to study under the best teachers. Beethoven played many instruments and used them in some of his compositions. He played instruments such as piano, violin, cello, string quartet, horn, oboe, clarinet, bassoon, viola, and double bass. While Beethoven is famously known as a composer, he was also a bass singer. In 1761, when he was just 21 years old, he became the music director at the court of Elector of Cologne. Beethoven used a variety of instruments for his compositions including pianos, violins, cellos, violas, and contrabass oboe. He did not compose for singers and he did not work for anyone specifically. But, he did have a dream that he would study under Mozart. Beethoven taught piano to the daughters of the Hungarian Countess Anna Brunsvik. He was a regular visitor at her house. He also taught a few other students from 1801 to 1805. One student he taught was Ferdinand Ries. Ries, a German composer, was more than just a pupil to Beethoven; they were also friends. Later, Reis wrote, †¹Beethoven†¹ †¹Returns†¹ which described his encounters with him. Beethoven also taught Carl Czerny who studied and following Beethoven from 1801 to 1803. Czerny became a renowned music teacher himself. Some of his compositions are greatly known throughout the world. Beethovens stylistic innovations bridge the Classical and Romantic periods. The works of his early period brought the classical style to its highest level becoming more formal, structural, and harmonic. He also began another trend where he would move the center of the sound downwards in the orchestra, to the violas and the lower register of the violins and cellos, giving the music a heavier and duller feel than Haydn or Mozart. Beethovens was a man like no other. In 1801 he began to lose his hearing. Yet, he continued to compose beautifully crafted music. Beethoven was more than just a composer; he was an artistic genius with a passion to make music. Beethovens gift of beautiful music will be appreciated throughout the ages of human history.

A Detailed Explanation Of The Business Process - 974 Words

a) Provide a detailed explanation of the business process as provided by the case. Contrast the processes in place with those that should have been followed. Explain in detail any deficiencies. †¢ In this particular case, multiple business processes used by Plush Pet Daycare lead to the crime that has been committed. The three main issues with the Daycare’s business processes involved in this case include; poor supervision, issues with segregation of duties, authorization, and auditing procedures. Poor supervision over the suspect was a major issue, Danny Jones had no one directly over him that oversees his day-to-day duties, the expansion of the company could be the potential cause of this, but top management should have seen that too much access was trusted to Mr. Jones. Jones had multiple tasks given to him that should have required authorization from a superior, this includes providing all information involving new hires and current staff, and signing off on paychecks. If a few of his tasks where segregated, his opportunity would also diminish. Examples include signing off on final payroll papers, adding and deleting employees to the master file, and signin g final paychecks a distributing them. Auditing was another big issue that could have detected this crime earlier. By auditing payroll periodically multiple red flags would have presented themselves, including the numerous P.O. box addresses, and having single addresses for multiple employees. b) Develop a fraudShow MoreRelatedMy Experience At The Hospitality Industry1732 Words   |  7 Pagesbe helpful for my career in the hospitality industry. What I found exceptionally helpful in the training program were the detailed explanations of the service processes which you provided. It was very easy to understand, and I could conduct the processes which you taught to me quickly and without questions. 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Environmental Protection and Sustainability Free Essays

Introduction In the past 25 years, international passenger aviation has experienced a threefold increase. It is expected that the aviation sector will continue to see similar growth over the next 25 years (Walker Cook, 2009). Due to the rapid expansion of the aviation sector, there has been a growing concern for environmental issues in airline operations, especially in terms of energy and environmental sustainability (Agarwal, 2010). We will write a custom essay sample on Environmental Protection and Sustainability or any similar topic only for you Order Now The focus on sustainability and environmental protection is due to the environmental consequences of contemporary aviation, especially the contribution of aviation to global climate change (Upham, 2003). With the recognition of the harmful effects of aviation on the environment, experts predict that â€Å"environmental factors will increasingly limit the expansion of air travel and the social benefit that it brings† (Green, 2003, p.281). Meridiana concurs that it is important to consider sustainability and environmental protection in aviation. It recognises the importance of green aviation and puts a lot of value on protecting the environment. In line with this, the company manages its activities in compliance with national and EU environmental regulations. As proof of its commitment, it has been awarded certification of its Quality System in compliance with UNI EN ISO 9001:2008 regulation for air quality. SGS Italia SpA has certified the compliance of the company’s activities involving the design and supply of services on board of domestic, international, and intercontinental flights (Meridiana, 2009). Recently, Meridiana joined the Association of European Airlines (AEA), which represents Europe’s major airlines. The AEA influences its members at the industry and institutional level in order to achieve goals that benefit the airline industry. One of the main thrusts of the AEA is to shape a more sustainable and competitive arena (AEA, 2013). Meridiana’s membership in the AEA shows that it is committed towards achieving sustainability in the aviation sector. Marketing Mix Despite its success in some areas of the domestic market, the company has experienced heavy losses in recent years. With its ageing fleet, subscale international network, and its dependence in the domestic market, the company is facing very stiff competition from some of Europe’s leading low cost carriers (CAPA, 2013). Taking these into consideration, Meridiana has to improve its current marketing mix in order to increase sales and remain competitive. Effective marketing strategies can have a significant influence on society; thus, it is important for the company to apply the appropriate marketing mix to achieve their objectives. Product Meridiana’s major strength is its competitively priced business class seats for long haul destinations, targeted at leisure travellers. As a medium service carrier, it offers elements of both full service and low cost carrier. For example, it provides food and drinks like full service carriers but its price range is comparable to low cost airlines. Meridiana should utilise this mix and use it as a competitive advantage. The airline needs to focus on its domestic flights and its short/medium haul destinations in Europe. The current marketing strategy fails to reach out to the business community. Their marketing strategy should emphasise services for both holiday/leisure and business purposes. The company should target SMEs and become the airline of choice for small and medium-sized companies. This can be done by offering discounts and incentives for companies who want to purchase multiple seats or flights. Price Meridiana needs to use a competitive pricing scheme to attract customers. Its price point should be not too high from low cost carriers, but lower than traditional networked airlines. Although low cost carriers have lower prices, Meridiana should differentiate its slightly higher price point by offering better customer service. The aim is to have a mid-range price point, which can attract middle class consumers and SMEs. Place Meridiana has been highly successful in Sardinia and Sicily. The company should replicate its success by building stronger presence in other parts of Italy and in key international airline hubs such as London, Dubai, Beijing, Singapore, Narita, Paris, and New York. This can be achieved by improving airport check-in services and making their internet reservations website more attractive and easy to use. Promotion As a hybrid airline, Meridiana operates both as a low cost carrier and a network airline (Sansonetti, 2010). It needs to be highly competitive by keeping it unit costs down. This can be achieved by enhancing its internet and social media channels. Meridiana should upgrade its website to make it more attractive and user-friendly. It should improve its tie-ups with hotels, resorts, car rentals, and other tourist services to attract more customers. People Meridiana should improve its services to customers in order to attract more consumers and gain more customer loyalty. Excellent customer service can be a competitive edge, especially when low cost carriers offer cheaper rates. Meridiana should also highlight their people and the value of customer service in their marketing strategies. Process Meridiana should ensure that its online reservations are always efficient and that customers can easily access the airline through phone or email. The airline’s systems should be designed for the benefit of customers. Physical Evidence Meridiana should also ensure that its flights are always on time; its planes are spotless; and its service crew are highly efficient. Its check-in and guest lounges in airports should be clean and the services of both ground crew and in-flight staff should be excellent. Promotional Mix Meridiana should focus on tapping customers from the mid-market socio-economic segment and business people, especially from SMEs. The elements of the promotional mix must integrate different strategies. It should use a combination of various promotional strategies, particularly, advertising, public relations, sales promotions, and internet/online promotions. The integration of different promotional tactics will aid in achieving a more successful result. Advertising should be enhanced in traditional channels such as television, print, and radio in order to target domestic consumers in areas where Meridiana is not the market leader (i.e. Milan, Turin, Naples, Marconi, Rome, and Verona). To increase presence in international markets, the airline should advertise in popular travel magazines and international cable channels (i.e. BBC, CNN, NHK, etc.). In terms of public relations, the airline should improve its relationship with Italian businesses and local government. It should also improve its public image by doing CSR activities and being more active in environmental protection. The company should emphasise their support for green aviation and sustainability in the airline industry. Meridiana should also launch sales promotions on its ticket prices. It should conduct seat sales in which the flight fare is a fraction of its original price but customers can avail of the ticket only for a limited period. For example, the seat sale gives an 80% discount on ticket prices for 50 seats in the plane and the sale will be ongoing for 3-5 days only. Meridiana should also prioritise internet/online promotions and strengthen its social media presence. The airline should improve its advertisement and tie-ups with online travel sites such as Expedia, Kayak, and Orbitz. It should also effectively make use of social media sites such as Facebook and Twitter. Meridiana should advertise in these sites and encourage customer feedback through social media. The company can also utilise viral advertising by putting very creative and highly memorable adverts in YouTube or other video sharing sites. References Agarwal, R. (2010). Sustainable (Green) Aviation: Challenges and Opportunities. SAE International Journal of Aerospace. 2(1), p.1-20. Anna Aero. (2013). Meridiana fly and Air Italy complete merger, as Meridiana turns 50 under new CEO; combined fleet shrinks for S13. Available: http://www.anna.aero/2013/06/19/meridiana-fly-and-air-italy-complete-merger-as-meridiana-turns-50-under-new-ceo/. Last accessed 12th January 2014. Association of European Airlines (AEA). 2013). AEA welcomes Meridiana as new airline member. Available: http://files.aea.be/News/PR/Pr13-036.pdf. Last accessed 15th January 2014. CAPA Centre for Aviation. (2013). Meridiana: how to escape the impact of loss-making Italian airlinesAvailable: http://centreforaviation.com/analysis/meridiana-how-to-escape-the-impact-of-loss-making-italian-airlines-120241. Last accessed 12th January 2014. Chartered Institute of Marketing (CIM). (2013). Marketing and the 7Ps: A brief summary of marketing and how it works. Available: http://www.cim.co.uk/files/7ps.pdf. Last accessed 12th January 2014. Cooper. C et al. (2013). Tourism: Principles Practice 5th edition. London: FT Prentiss Hall Denton, N Dennis, N. (2000). Airline franchising in Europe: benefits and disbenefits to airlines and consumers. Journal of Air Transport Management. 6(4), p.179-190. Green, JE. (2003). Civil aviation and the environmental challenge. The Aeronautical Journal. p.281-299 McCabe, S. (2009). Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases. Amsterdam: Butterworth Heinemann Meridiana. (2009). Meridiana Group Ethical Code. Available: https://www.meridiana.it/cms/deploy/1/IGGJ_Documenti/IT/Codiceetico/MeridianaGroupEthicalCode.pdf. Last accessed 12th January 2014. Meridiana. (2014). About us. Available: https://www.meridiana.it/en/company_informations/Company_AirItaly_quality.aspx. Last accessed 12th January 2014. Middleton, V. (2009). Marketing in travel and tourism. Oxford: Butterworth Heinemann Sansonetti, A. (2010). The European Airlines Transformation: Hypercompetitive and Long Tail Effects. MCIS Proceedings. Paper 76. http://aisel.aisnet.org/mcis2010/76 Upham, P. (2003). Towards Sustainable Aviation. London: Earthscan Publications Ltd Walker, S Cook, M. (2009). The contested concept of sustainable aviation. Sustainable Development. 17(6), p.378-390 How to cite Environmental Protection and Sustainability, Essay examples